IOTS, a GNKGEI subsidiary, empowers youth with career-focused programs. Initial Facebook ads fell short, hindered by low-quality leads and conversions. DIMENSION VIZ’s data-driven reevaluation and optimized design revived the campaign.
The clarity in the ad copy was improvised along with other parameter optimization resulting in reduced CAC to below 50 and maintaining a healthy lead count of 12-15 under a target budget allocation of 500 per day for healthcare. Subsequently, the same was done for other programs.
August 9, 2023